Over the last 7 years, Anheuser-Busch has lost around 9% on their annual sales each year. In an effect to to appeal to the under-30 set that has ignored the brand, but is the prime consumer group for drinking - Budweiser will unleash its biggest-ever national free-sample effort in trendy bars and eateries. The campaign begins Monday, with the slogan "Grab some Buds."
The hype culminates on Sept. 29, when the brand hosts the "Budweiser National Happy Hour," a bid by Bud to nudge folks to at least try a free brewski. The free samples for those 21 and up range from 6 ounces to 12 ounces, depending on state and local rules.
This was in the USA Today news yesterday, Click here to read full article
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